On paper, the steps to selling a house are simple. It gets even better if the home in question is in Midtown Toronto. After all, who wouldn’t want to live in such a beautiful and exciting neighbourhood?

The reality is that it’s not always a question of who would want to buy your house. It’s who can buy, especially with the high real estate prices in Toronto. In a challenging market, you need a plan. Let’s talk about all the subtle and not-so-subtle ways you can set yourself up for a successful home sale.

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Begin With the End in Mind

Typically, accomplishing a goal means starting at the beginning and going through the process step-by-step. That’s the logical path, but selling a house in today’s changing Toronto real estate market can sometimes defy expectations.

That’s why we’re turning that advice upside down. Instead of starting at the beginning, let’s begin with your end goal in mind. What do you want to achieve by selling your house? The top priority for most people is to earn the highest price possible that the market will allow. In a perfect world, this will also happen quickly and seamlessly with no last minute issues to cause any stress.

Looking for even more advice for your unique selling situation? The posts below can help:

Identify Your Unique Situation

In the real world, a homeowner could have any number of objectives. If you want to sell your home to upgrade to a bigger house, a high price is likely your primary objective. How long it takes matters less. The same is true when downsizing while you are still relatively young and healthy. In either case, you can take the time to fully prepare your home and make any necessary renovations to impress potential buyers.

This priority can change if you’re selling your home due to a health issue or because you’ve taken a job in another province. Now, time is a luxury you don’t have. Not that you don’t want to earn the highest price, but a fast sale becomes more important than anything else.

It’s important to know what your goals are before planning your next steps. A skilled Realtor® can help you create a fully customized strategy, whether your sale revolves around maximum profit or speed.

Are you worried about current conditions before listing your home? Here’s What Happens If The Market Changes After I Sell My House.

Beautiful Presentation Is Essential

Regardless of how much time and money you plan to invest, one thing remains certain; beautiful presentation is a key factor in a successful sale. It helps to entice a buyer to make an offer. In addition, a buyer who loves your home aesthetic could be willing to pay more. Here are some ideas to get you started:

  • Clean every nook and cranny of your home. This means paying attention to areas you may otherwise skip over, such as the ceilings, baseboards, and the insides of closets. Wipe down all windows to maximize the natural light in each room.
  • Discard every unnecessary piece of clutter and unused belongings in your home. The less clutter, the more spacious your house appears.
  • Put away all personal items so your buyer does not get distracted. This includes family photos, trophies, souvenirs, and any quirky decor items. The idea is to appeal to the highest number of potential buyers rather than display your unique sense of style.
  • Perform all minor repairs and add a fresh coat of paint. This instantly brightens your home and gives it a modern flair.

If you have more time, you might consider extensive updates that have been shown to add value to your home. A kitchen remodel or bathroom renovation could be what it takes to turn your house into a true showstopper.

Finish off by staging your home in a way that highlights its best features. If everything else is in place, strategic staging can allow you to sell faster and at a higher price.

A Data-Based Price Point to Attract Potential Buyers

Setting the wrong price is one of the worst traps a seller can fall into. If you’ve gone to all of the trouble to prepare your home beautifully, it’s a shame to lose value or struggle to sell because the price point fails to resonate with potential buyers.

This is also where emotions can get involved. The longer you’ve lived there and the more memories you have, the more difficult it can be to remain objective about the monetary value of your house. The best strategy can also be counterintuitive.

Your instincts may tell you to set a high price as a starting point for negotiations. However, this tactic can backfire by scaring buyers off completely. Entering the market at a slightly lower amount than you feel comfortable with can actually result in a more profitable transaction. An experienced real estate agent will help you stay grounded and set a compelling listing price that gets the attention of potential buyers.

Do you want even more ideas on how to appeal to buyers in today’s market? Look no further than the posts below:

Targeted Marketing is the Answer

Expert preparation and a compelling price point are the first two pieces of the puzzle. What you need now is a well-executed marketing strategy.

The goal is not just to reach the highest number of buyers, but the right demographic that can and will make an offer. Otherwise, you may attract people who either can’t afford to buy your home or are just curious about what it looks like inside.

Since most serious buyers begin searching online, that’s where you want to concentrate the bulk of your marketing efforts. Professional photos and an enticing, detailed listing description are an excellent start. By working with an established Realtor® in your area, you can be sure your listing is everywhere buyers are looking, from the MLS® to Realtor.ca to the agent’s individual website.

A comprehensive online strategy doesn’t mean you should neglect good old-fashioned print ads, however. Every buyer is different, and many want tangible materials they can hold in their hands and review when they are free of distractions.

Completing all of the steps to a successful real estate sale can seem intimidating, especially when selling your first house or you’ve been out of the market for a long time. Just keep in mind that every listing is unique and a customized strategy is your best bet for maximum results.

Do you have more questions on how to create your home selling strategy? Our Midtown Toronto real estate agents can walk you through it. Reach out to us at david@batorigroup.com, bobby@batorigroup.com or call (416) 485-7575 to learn more.