If the time has come to sell your home, many of the steps are clearly laid out for you. Cleaning each room and decluttering everything gets you off to a great start. From there, you may or may not decide to invest in some strategic renovations depending on the age and condition of your home. 

One aspect of the sale you never want to underestimate or overlook is a comprehensive marketing plan. It doesn’t matter how beautiful your home appears if your listing never reaches the attention of those who are most likely to place an offer. In this post, we’ll shed some light on what an effective promotional strategy looks like.

Zeroing In on the Right Buyers

General marketing wisdom is the more eyeballs, the better. However, that’s not necessarily true when selling your house in Toronto. Advertising can be expensive, and it’s important to ensure you’re getting the best possible value for your money. This means reaching qualified buyers with the ability and desire to purchase a home like yours.

Even if one of your social campaigns goes viral with little to no cash outlay, there is still a cost in the time it will take to showcase your house to people who have no intention of buying. That’s why the best marketing plan is highly targeted and concentrated on the right demographic. This brings us to another question: who is your most likely buyer? 

Different Homes for Different Buyers

If you’re selling a luxurious two-story home with four bedrooms in the exclusive Moore Park neighbourhood, first-time buyers or downsizers are probably not the right fit. Your campaign should appeal more to executives or high-net-worth families.

On the other hand, if you have a small condo in a highly convenient neighbourhood where everything is within easy walking distance, retirees and young buyers could be very interested in your listing.

Buyers in Toronto can come from all ages and backgrounds. The goal of your advertising is to match your property to the best fit while eliminating all others. It’s an essential component if you want to earn top dollar from your sale. A local real estate team will formulate a workable plan that gets not just the maximum interest, but the right kind of interest from the right people.

Looking for more tips to achieve maximum results when selling your home? The resources below will help you plan for success:

A Harmonious Blends of Online and Offline Methods

It’s not surprising that most people begin their search online in this day and age. This is as true for retirees and downsizers as it is for young and tech-savvy first-time buyers! 

If you want to capture their interest early on while their excitement levels are high, your online listing must be a showstopper. Beautiful images combined with high-quality videos and a captivating listing write-up are essential. Posting your listing on the MLS® is a great way to begin your campaign, but there is no need to stop there. Other effective tactics can include some or all of the following:

  • Strategic use of social media advertising and boosted posts can get your listing in front of a vast number of buyers who are searching for a home in your area just like yours. 
  • Email blasts can go out to potential buyers who have recently expressed interest in similar homes.
  • Advertisements on various real estate websites can take people through a virtual tour to pique their interest enough to schedule an in-person visit. 

Bolstering Your Offline Strategy

Depending on the market, online marketing may be enough to find a buyer for your home. However, we want to make sure we’re generating maximum exposure for your listing. The more people who are interested, the more likely your home will sell when excitement levels and the perceived value are high. 

For that, we bolster our online efforts with offline promotions. A customized strategy could include elements such as magazine ads in real estate publications, Just Listed flyers, feature sheets, and more. For potential buyers who feel the need for something in hand, gorgeous print materials might be the marketing piece that inspires them to place an offer. 

Should you buy or sell in Midtown Toronto? The best way to know is to learn all you can about the neighbourhoods and amenities:

Networking and Negotiating for Success

Though marketing is considered a vital piece of the puzzle when selling your home, effective networking can be even more valuable. Think of it this way. It’s not just buyers who are searching for a new house. 

Many of these buyers also have buyer agents working on their behalf. Each of these agents represents multiple clients who are all searching for their ideal home at the same time.

By maintaining cooperative relationships and keeping the lines of communication open, we can often find a buyer who is already pre-approved and ready to act. Having access to an extensive network like this is one of many benefits of working with a local real estate team. Between strategic online and offline marketing and reaching out to our connections, we can often have offers coming in before you know it. 

Are you looking for more guidance when creating your plan to sell your house? We are here to help you maximize your results. Reach out to us at david@batorigroup.com, bobby@batorigroup.com or call (416) 485-7575 for more information.